MOORESVILLE, NC (11-12-2008) - Often in life, you need just a little extra boost to help you achieve your goals. For twenty-two year-old Michael Annett, his first foray in the NASCAR Nationwide Series this weekend at Homestead Miami Speedway will pack a little extra kick thanks to Hype Energy Drinks. All three of the unique Hype flavors (Hype Energy, Hype MFP, and Hype Enlite) contain superior ingredients, natural flavors, B vitamins and a potent formula of caffeine, guarana, ginseng, and taurine. Annett’s No. 03 Germain Racing Toyota Camry will carry the race-ready carbon fiber look found on the can of the company’s powerful formula - Hype MFP…

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Hype Enilte sponsor the *Iam Going Pink 2*. For the 2nd time running! After such a successful start, *Iam Going Pink* Cancer Awareness campaign are back, this time at the Fashion event @ Twelve 34 Friday November 21st 2008.

Hype Energy Drinks have entered in to new distribution agreements with Allied Trading Business Company, Beirut Lebanon, and Hinawa George Beverages Marketing who are based in Tel Aviv Israel. We would like to take this opportunity to welcome them both to the Hype family and wish them every success.

Back in June Montreal’s Fashion District played host to the eighth annual Montreal Fashion and Design Festival and Hype Enlite was happy to become the official energy drink for this image-conscious gathering. Attracting the greatest designers from Canada and overseas, Montreal had glamour on tap for five days with outdoor catwalks showing off both classic and more daring designs set to the beat of an eclectic mix of music from Samba to Punk. The largest happening of its kind in North America, the event attracted over half a million visitors and Hype Enlite, the low-calorie member of the Hype Energy family in its trendy pink can, proved to be the perfect partner.

US Foodservice, based in Illinois, has just added Hype Energy Drinks to its portfolio containing the world’s finest food brands. The second largest foodservice distributor in the United States with over 43,000 brand items and a 29,500-strong professional staff to administer them, US Foodservice already boasts more than 250,000 customers from cafes to colleges and will undoubtedly provide a powerful pathway into the US for Hype Energy Drinks. Distribution will begin in Illinois this September with a roll-out to Las Vegas, Houston, Los Angeles, New York, Orlando, Indianapolis, Detroit, Denver, Seattle and beyond in the imminent future.

Hype’s Marketing team has for some time been engrossed in a website re-vamp set to go live later this month. Packed with new features, refreshed text and changed imagery, the highlight of the site will undoubtedly be its ability to take on a dark after-hours look by night and a bright vivid look by day. Simply by reading the surfer’s computer clock, www.hype.com will tailor-make its image to reflect time zones across the globe. Keep an eye out for the big switchover.
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1 day of rappelling for 1 person, access for 2 at the extreme Hype party. Contest dates: September 29th to October 24th 2008. Prize draws: 25 winners per week: 3/10/17/24 October 2008, Total prize value: 20,000$. Complete rules on website hype.com/mplus. No purchase necessary. 1 entry per person.